More than being about a command of language, writing copy for websites (or any kind of business marketing) is about having a command of tone. How you set the tone for a website will determine how well you engage customers and ultimately help a client sell its products or services.
Over the past year we have been working with Bubuti, a local start-up that enables artists to sell their music for causes that they care about. As the owner of a start-up, it's always a lot of fun working with other start-ups. We know what it's like to work on fixed budgets with limited resources, but with a lot of ideas.
Does your company’s name accurately describe what you sell or what services you offer? Chances are, probably not. Search engines love to “see” keywords in just about everything: page titles, tags, alt and title tags, meta descriptions, copy, and even in the domain name (URL) itself -- so it is important to have a domain that speaks to search engines, even if your company name doesn't.
